网上超市是商场经济与现代互联网工业翻开相结合的产品。跟着现代付出手法的不断完善和宽广顾客购物观念的改动,网上超市现已成为人们日常日子中不行或缺的重要组成部分。大润发网上超市 B2C 电子商务网站“飞牛网”于 2014年 1 月 16 日正式上线,经过 1 年多时刻的运营,获得了较好的效果,在为宽广顾客供给购物便当的一同,也为企业的进一步翻开带来了生机和生机。RdX知览论文网 RdX知览论文网 RdX知览论文网 RdX知览论文网
跟着互联网的遍及和电子商务的广泛运用,网上购物翻开迅猛,除天猫、京东、1 号店、唯品会、淘宝、当当、亚马逊等翻开较为老练的大型购物网站外,其他中小型购物网站数不胜数,这就对新式的大润发“飞牛网”构成了的较为严峻的应战。因而,如安在强手如云的购物网站中独树一帜,完结健康快速翻开,为此需求对大润发“飞牛网”的营销战略进行研讨。RdX知览论文网 RdX知览论文网
本文以“大润发‘飞牛网’营销战略研讨”为题,从网上超市营销理论作为切入点,在论述商场营销的中心理论、B2C 的概念和办法的根底上,对大润发“飞牛网”SWOT 进行全面深化详尽的剖析,得出大润发“飞牛网”营销进程中存在的实体超市效劳相关性不行、超市产品不全、网上超市配送效劳存在缺点等问题。RdX知览论文网 RdX知览论文网
据此构建大润发“飞牛网”营销战略,首要包括:客户区域、客户年纪结构、客户人口计算的细分;产品战略、价格战略、促销战略和推行战略的 4P 营销战略。RdX知览论文网 RdX知览论文网
以此全面保护顾客的利益,广泛寻求顾客的定见和主张,为顾客供给杰出的售前、售中和售后效劳,增强与顾客的互动性,推动和促进大润发“飞牛网”快速、安稳和健康翻开。RdX知览论文网 RdX知览论文网
关键词:大润发;网上超市;SWOT 剖析;营销战略RdX知览论文网 RdX知览论文网 AbstractRdX知览论文网 RdX知览论文网
Online supermarket is the market economy and modern product of thecombination of the Internet industry. With the constant improvement of modernmeans of payment and the vast majority of the change of the concept of consumersshopping, online supermarket has become the indispensable important part in People'sDaily life. Rt-mart supermarket online B2C e-commerce sites “ Feiniu.com ” onJanuary 16, 2014 officially launched, through the operation of more than 1 year time,good results have been achieved, for the vast number of consumers to provideconvenient shopping at the same time, also for the further development of theenterprise has brought vigor and vitality.